Social media marketing is essential for businesses because social media allows for social sharing and monitoring on various social media platforms.
Social sharing means that people who like or follow your social accounts can share the content you post on their social networks, which can help increase brand awareness, improve customer service, etc.
Social monitoring is crucial because it helps businesses monitor what is said on social media networks. They can quickly respond to social media posts, preventing negative reviews from turning into complaints.
Social monitoring also allows businesses to create social strategies based on the feedback they get from social networks, enabling them to reach even more people and grow their business faster.