The best analogy we can give you is would you build your house on sand? Exactly you wouldn’t; you would waste a lot of time and money as the foundations are not solid. So why take the risk with your business.
The same is for Search engine optimization. You could do extraordinary on page SEO services and off-page SEO, but if your foundation is not solid, you are always in a losing battle.
But there is more; by having a technical SEO audit and the fixes put in place, you can expect your keywords rankings to increase with time, your traffic, and conversions, thus boosting your SEO performance.
Technical SEO is about getting you found on search engines and helping the user experience of those who visit your website be as smooth as possible, which means they stay longer and return more often, thus increasing revenue for you!