There are several reasons why SEO audits are more important than ever before.
The first reason is that Google’s algorithm has changed many times throughout the years, which means you need to be up-to-date with what they’re looking for to rank well on their search engine results page (SERP).
The second reason is that lots of new websites are constantly being added to the internet, which means businesses have a lot more competition when it comes to getting traffic from search engines.
The third reason is that Google has been making changes in their algorithm known as ‘Mobilegeddon,’ where they’re giving website owners who are mobile-friendly a higher ranking on SERPs compared to ones that are not mobile-friendly.
This ensures users have the best experience when browsing through search results while on their phones or tablets.