Ultimate Guide To Digital Marketing In 2021 - Web Design Saigon

Ultimate Guide To Digital Marketing In 2021

digital-marketing-showing-hand-drawn-digital-marketing-words-like-blog

Will you believe me if I told you the number of people who go online every day is still growing with how open the internet is today?

Sounds unbelievable, but in fact, according to Pew Research, “constant internet use among adults has risen by 5 percent in just the last three years.

And though we hear it a lot, along with it the way people shop and buy has really changed the meaning and resilience to offline marketing as it is not as successful as it used to be. In the right place and at the right moment, marketing has always been about communicating with your audience. Today, that means that where they already spend time, you need to find them: on the internet.

Not got enough time to read the article? have a look at this video by Simplilearn where they give a great overview to Digital Marketing in 5 minutes

For those who can spend a little more time with us here at Web Design Saigon as you know we specialise in providing different forms of digital marketing such as Website SEO and advertising such as PPC, Google Ads etc. But we usually focus our blog articles on help guides and information to those interested in the profession. With the intro out of the way let’s really delve into what digital marketing is all about with our ultimate guide which in other words is an online method of marketing.

We talk a lot about inbound marketing at Web Design Saigon as a very productive way to attract, connect, and delight clients online. But we also get a lot of digital marketing inquiries from individuals all over the world. We agreed, therefore to answer them. To jump to a section that most appeals to you, click the links below or continue to read to see how digital marketing is carried out today.

Take Me To…

    What is Digital Marketing?

    a-woman-holding-her-hands-up-confused-about-what-digital-marketing-is

    Any type of marketing activities that use an electronic device or the internet to communicate with current and prospective clients, companies by utilising digital platforms such as search engines, social media, email, and other websites is under the umbrella of digital marketing.

    Inbound marketing and digital marketing are almost the same thing, a professional inbound marketer may say, but there are some small variations. And I’ve heard a lot about how such minor variations are being found around the world in discussions with advertisers and business owners in Vietnam, U.S., U.K., Asia, Australia and New Zealand

    What Role Does Digital Marketing Play In A Successful Company?

    a-digital-marketing-meeting-with-5-people-gathered-around-a-white-board-with-charts-on-it

    While there is still a role for conventional marketing such as print advertising, telephone contact, or physical marketing can exist, digital marketing may occur electronically and online. This means that there are many more opportunities for brands, including email, video, social media, and search engines, to reach consumers.

    Digital marketing is essential for your company and brand recognition at this point. It seems like there is a website for every other brand. Even if they don’t at least they have a digital ad campaign or a social media presence. Digital content and marketing are so pervasive that it is now anticipated and relied on by customers as a way to learn about products.

    Long story short, you’ll need to accept certain elements of digital marketing to be successful as a company owner. Since it has so many choices and techniques associated with digital marketing, you can get innovative and experiment on a budget with a range of marketing tactics.

    You can also use resources such as analytics dashboards to monitor the progress and ROI of your campaigns with digital marketing, rather than you do with conventional advertising content, such as a billboard or print ads.

    How Should Digital Marketing Be Viewed As Within A Company?

    The use of various digital strategies and platforms to communicate with consumers where they spend much of their time is characterized by digital marketing: online. There is a variety of strategies that come under the umbrella of “digital marketing.” from the website itself to the online branding properties of a company: digital ads, email marketing, online brochures, and beyond.

    The best digital marketers have a good vision of how their overall priorities are supported by and digital marketing campaign. And, depending on the objectives of their marketing plan, through the free and paid platforms at their disposal, marketers may fund a broader campaign.

    For example, a content marketer may produce a series of blog posts that serve to generate leads from a new ebook that the company has recently developed. The social media marketer of the company would then help promote these blog posts through paid and organic posts on the social media accounts of the company. Perhaps the email marketer is developing an email campaign to give more information about the business to those who download the ebook. Within a minute, we’ll talk more about these particular digital marketers.

    • The Different Types Of Digital Marketing

      a-graph-in-the-shape-of-a-circle-showing-all-the-different-types-of-digital-marketing

      Search Engine Optimisation (SEO)
      Content Marketing
      Inbound Marketing
      Social Media Marketing
      Sponsored Content
      Pay Per Click (PPC)
      Online PR
      Affiliate Marketing
      Email Marketing
      Native Advertising
      Marketing Automation

    Here’s a short summary of some of the most successful techniques for digital marketing and the platforms involved in each one.

    Search Engine Optimisation (SEO)

    This is the process of optimizing your website to “rank higher in the results pages of the search engine, increasing the amount of organic (or free) traffic earned by your website. Websites, blogs, and infographics include the platforms that profit from SEO. In order to generate eligible traffic to your site, there are a variety of ways to approach SEO. They include:

    On page SEO

    When looking at a website, this form of SEO focuses on all of the content that occurs on the page. You can answer questions for readers and rank higher on the search engine results pages (SERPs) by investigating keywords for their search volume and purpose (or meaning).

    Off page SEO

    When trying to optimize your website, this form of SEO focuses on all the activity that takes place “off the page” “What activity not on my own website could affect my ranking?” You may ask. Inbound links, also known as backlinks, are the key. The number of publishers that connect to you and the relative “authority” of those publishers influence how high the keywords you care about rate you. You will receive the backlinks you need to move your website to all the right SERPs by networking with other publishers, writing guest posts on these websites (and linking back to your website), and attracting external interest.

    Technical SEO

    This kind of SEO focuses on your website’s backend, and how your pages are coded. All types of technological SEO that can improve the loading speed of your website are image compression, structured data, and CSS file optimization, a significant ranking factor in the eyes of search engines like Google.

    Content Marketing

    For the purpose of generating brand recognition, traffic development, lead generation, and clients, this term denotes the production and promotion of content properties. In your content marketing plan, the platforms that can play a part include:

    Blog Posts

    Writing and posting company blog articles lets you demonstrate your business experience and generate your company’s organic search traffic. This finally gives you more chances for your sales team to turn website visitors into leads.

    Whitepapers & Ebooks

    Website users are further educated by ebooks, whitepapers, and related long-form content. It also allows you to exchange content for the contact data of a reader, generate leads for your company, and move people through the journey of the buyer.

    Infographics

    Readers often want you to demonstrate, not to say. Infographics are a visual content medium that lets visitors to the website imagine a concept that you want to help them understand.

    Inbound Marketing

    Inbound marketing refers to a marketing methodology in which at every stage of the buyer’s trip, you attract, engage, and delight customers. Through an inbound marketing strategy, you can use every digital marketing tactic listed above to create a customer experience that works with the customer, notably against them. Here are some traditional examples of traditional marketing versus inbound marketing:

    • Blogging vs. pop-up advertisements
    • Video marketing vs. commercial advertising
    • Organic Email Contact Lists vs Purchased spam by email lists

    Social Media Marketing

    To increase brand awareness, drive traffic and generate leads for your company, this practice promotes your brand and your content on social media channels. In social media marketing, the channels you can use include:

    • Pinterest
    • Facebook
    • Snapchat
    • Zalo
    • Linkedin
    • Twitter

    If you’re new to social platforms, you can connect channels like LinkedIn and Facebook in one place with tools like HootSuite. This way you can easily schedule content at once for multiple channels and also track analytics from the platform. You can also merge your social media inboxes into HootSuite on top of linking social accounts for posting purposes, so you can get your direct messages in one location.

    Sponsored Content

    As a brand, you pay another company or entity with sponsored content to create and promote content that addresses your brand or service in some way.

    One popular form of sponsored content is marketing by influencers. A brand sponsors an influencer in its industry to publish posts or videos related to the company on social media with this type of sponsored content.

    A blog post or article that is written to highlight a topic, service, or brand could be another type of sponsored content.

    Pay Per Click (PPC)

    By paying a publisher each time your ad is clicked, PPC is a method of driving traffic to your website. Google Ads are one of the most popular forms of PPC, allowing you to pay for top slots on Google’s search engine results pages at the price of the links you put ‘per click’. Additional channels where PPC can be used include:

    Paid Facebook Ads

    Here, users can pay to customize a video, image upload, or slideshow that Facebook Ads Manager will publish to people’s newsfeeds matching the audience of your organization.

    Paid Twitter Ad Campaigns

    Here, users can pay to put a series of posts or profile badges on a particular audience’s news feeds, all committed to achieving a specific target for your company. This target can be traffic from the website, more followers from Twitter, tweet interaction, or even downloads of apps.

    LinkedIn Promotional Messages

    Here, users can pay to directly send messages to other users of LinkedIn based on their industry and context.

    Online PR

    In digital publications, blogs and other content-based websites, online PR is the practice of securing earned online coverage. It’s a lot like conventional PR, but in the online space. To maximize your PR efforts, the channels that you can use include:

    Social Media Outreach To Reporters

    For example, talking to journalists on Twitter is a great way to develop a relationship with the press that generates earned media opportunities for your business another way is HARO which stands for Help A Reporter Out.

    Engaging With Your Companies Online Reviews

    When someone reviews your company online, your instinct might be not to touch it, whether that review is good or bad. On the contrary, you can humanize your brand and deliver powerful messaging that protects your reputation through engaging company reviews.

    Engaging comments on your personal website or blog

    Similar to how you would respond to your company’s reviews, the best way to generate productive conversation around your industry is to respond to the people who read your content.

    Affiliate Marketing

    This is a type of performance-based advertisement where you earn commission on your website to promote the goods or services of someone else. Marketing networks for affiliates include:

    • Hosting video advertising through the Affiliate Program for YouTube.
    • Posting links to your affiliates from your social media pages.

    Email Marketing

    Email marketing is used by businesses as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as direct individuals to the website of the company. In an email marketing campaign, the types of emails that you might send include:

    • Blog subscription newsletters.
    • Follow-up emails to website visitors who downloaded something.
    • Customer welcome emails.
    • Holiday promotions for members of the loyalty program.
    • Customer nurturing tips or similar emails from the series.

    Native Advertising

    Native ads refer to advertisements that, alongside other, non-paid content, are predominantly content-led and featured on a website. A good example is BuzzFeed-sponsored content, but many people still consider social media ads to be “native” for example, Facebook advertising and Instagram advertising.

    Marketing Automation

    Marketing automation refers to the software used to automate your fundamental marketing activities. Many marketing departments can automate repeated tasks that they would otherwise manually perform, such as:

    Email Newsletters

    Email automation does not only allow you to send emails to your subscribers automatically. It can also help you to shrink and expand your contact list as needed, so that only those people who want to see them in their inboxes will receive your newsletters.

    Post Scheduling For Social Media

    You need to post frequently if you want to expand the presence of your organization on a social network. This makes it a bit of an unruly process for manual posting. Tools for social media planning push your content to your social media channels, so you can spend more time concentrating on content strategy.

    Lead Nurturing Workflows

    It can be a long process to generate leads and convert those leads into clients. You can automate this process by sending specific emails and content to leads once they meet certain criteria, such as when they download and open an ebook.

    Tracking & Reporting Campaigns

    A lot of different people, emails, content, websites, phone calls, and more can be included in marketing campaigns. Marketing automation can help you sort everything you work on by the campaign it serves, and then monitor that campaign’s performance based on the progress made over time by all of these components.

    What Does A Digital Marketer Do?

    a-group-of-digital-marketers-sitting-on-the-floor-with-paper-shapes-of-social-media-icons

    Digital marketers are responsible for driving brand awareness and lead generation through all the digital channels at the disposal of a business, both free and paid. Social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog are part of these channels.

    For each channel, the digital marketer usually focuses on a different key performance indicator (KPI) so that they can properly measure the performance of the company across each one.

    For example, a digital marketer who is in charge of SEO measures the “organic traffic” of their website from traffic coming from website visitors who have found a website page of the company via a Google search. Today, digital marketing is conducted across many marketing roles.

    In small businesses, at the same time, one generalist might own many of the above-described digital marketing tactics. These tactics have multiple specialists in larger companies that each focus on just one or two digital channels of the brand.

    SEO Manager

    Main Objective: To Increase Organic Traffic

    SEO managers, in short, get the company to rank on Google. This individual could work directly with content creators using a variety of approaches to search engine optimization to ensure that the content they produce performs well on Google, even if the company also posts this content on social media.

    Content Marketing Specialist

    Main Objective: time on page retention, overall blog traffic, subscribers Acquistion

    Digital content creators are content marketing specialists. They often keep track of the blogging calendar of the company, and come up with a video-inclusive content strategy. Such professionals often work with individuals in other departments to ensure that the products and campaigns launched by the company are supported on each digital channel with promotional content.

    Social Media Manager

    Main Objective: Impressions, Follows, Shares

    It is easy to infer from the title the role of a social media manager, but which social networks they manage for the company depends on the industry. Above all, social media managers develop a posting schedule for the written and visual content of the company. This worker may also work with the content marketing specialist to create a strategy for which content can be posted on which social network.

    (Note: Per the above KPIs, “impressions” refers to the number of times a company’s posts appear on a user’s newsfeed.)

    Marketing Automation Coordinator

    Main Objectives: open rate for email, click-through rate for campaigns, lead generation (conversion) rate

    The coordinator of marketing automation helps choose and manage the software that allows the entire marketing team to understand the behaviour of their clients and measure their company’s growth. Since many of the above-described marketing operations may be carried out separately from each other, it is important for someone to be able to group these digital activities into individual campaigns and track the performance of each campaign.

    Is Inbound Marketing & Digital Marketing The Same?

    a-digital-marketing-man-looking-back-at-himself-through-the-reflection-of-a-window

    The two seem similar on the surface: both take place primarily online, and both concentrate on creating digital content for people to consume. What’s the difference then?
    “The term “digital marketing” does not differentiate between marketing tactics of push and pull (or what we might now refer to as methods of ‘inbound and outbound’). Both may still fall under the digital marketing umbrella.

    Digital outbound strategies aim to place a marketing message in the online space directly in front of as many individuals as possible, regardless of whether it is relevant or welcome. The garish banner ads you see at the top of many websites, for instance, try to push a product or promotion to individuals who are not necessarily prepared to receive it.

    On the other hand, online content is used by marketers who use digital inbound tactics to attract their target clients to their websites by providing assets that are helpful to them. A blog, which enables your website to capitalize on the terms your ideal customers are looking for, is one of the simplest yet most powerful inbound digital marketing assets.

    Ultimately, inbound marketing is a methodology used to attract, engage and delight customers online using digital marketing assets. On the other hand, digital marketing is simply an umbrella term to describe any kind of online marketing tactics, irrespective of whether they are considered inbound or outbound.

    Should All Businesses Do Digital Marketing?

    a-woman-who-has-lots-of-different-coloured-shopping-bags

    In any industry, digital marketing can work for any company. Digital marketing still includes building buyer personas to identify the needs of your audience and creating valuable online content, regardless of what your business sells. That’s not to say, however, that all companies should implement a digital marketing strategy in the same manner.

    B2B Digital Marketing

    If your business is business-to-business (B2B), your digital marketing efforts are likely to focus on generating leads online, with the ultimate goal being to talk to a salesperson about someone. For that reason, via your website and supporting digital channels, the role of your marketing strategy is to attract and transform the highest quality leads for your salespeople.

    You’ll probably choose to focus your efforts beyond your website on business-focused channels such as LinkedIn, where your demographic spends their time online.

    B2C Digital Marketing

    Depending on the price point of your products, if your business is business-to-consumer (B2C), it is likely that the objective of your digital marketing efforts is to attract people to your website and have them become customers without ever having to speak to a salesperson.

    Why Does Digital Marketing Matter?

    a-cut-out-paper-speach-bubble-with-the-words-why-does-digital-marketing-matter

    Digital marketing allows you, by conventional approaches, to reach a wider audience than you might and engage the prospects most likely to purchase your product or service. In addition, it is much more cost-effective than conventional ads, which helps you to evaluate performance and pivot as you see fit on a regular basis.

    Digital marketing has a couple of big advantages. Now let’s dive into 4 of them.

    1. You can target only the prospects most likely to purchase your product or service.

    You have no influence of who sees the ad if you put an advertisement on TV, in a magazine, or on a billboard. You can of course, quantify certain demographics, like the average readership of the magazine or a certain neighborhood’s population, but it’s still largely a shot in the dark.

    On the other hand, digital marketing enables you to recognize and target a highly specific audience, and deliver customized, high-converting marketing messages to that audience.

    For example, you might use the targeting characteristics of social media to present social media advertising to a certain audience based on variables such as age, gender, place, interests, networks, or behaviours. Alternatively, to serve advertisements to users who have shown interest in your product or service, or who have searched for unique keywords that apply to your industry, you may use PPC or SEO strategies.

    Ultimately, digital marketing allows you to do the requisite research to define your consumer identity and allows you to refine your marketing plan over time to ensure that you meet the prospects most likely to buy. Best of all, digital marketing allows you to advertise beyond your wider target audience to sub-groups. This is particularly helpful if you offer several goods or services to distinct buyer personas.

    2. It’s more cost-effective than conventional methods of marketing.

    Digital marketing helps you to track campaigns on a regular basis and reduce the amount of money that you spend on a certain platform if it does not display a high ROI. For conventional types of advertisement, the same can’t be said. It doesn’t matter how your billboard works, whether or not it converts for you it all costs the same.

    Plus, with digital marketing, where you want to invest your money, you have full leverage. You can opt to spend cash on design software to produce high-converting Instagram content instead of paying for PPC campaigns. A digital marketing strategy helps you to pivot constantly, meaning that on platforms that do not perform well you’re never wasting money.

    Digital marketing is a more cost-effective approach, on the whole and gives you innovative ways to ensure that you get the best bang for your buck.

    For example, if you work with a limited budget for a small business, you might try to invest in social media, blogging, or SEO-three tactics that can give you high ROI even with minimal spending.

    3. Digital marketing helps you to outrank the industry’s larger players.

    It’s probably hard for you to compete with the big brands in your industry, many of which have millions of dollars to spend in tv ads or national promotions, if you work for a small company. Fortunately, by strategic digital marketing campaigns, there are plenty of ways to outrank the major players.

    For example, to help you rank on search engines for certain keywords, you might recognize those long-tail keywords that apply to your product or service and build high-quality content. Search engines do not care which brand is the largest; instead, content that resonates better with the target audience is prioritized by search engines.

    In addition, through influencer marketing, social media helps you to reach new audiences. I don’t follow any major brands on social media personally, but I follow influencers who often highlight products or services they want If you work for a small-to-medium-sized business, this might be a good way to consider.

    4. It’s easier to track the ROI (Return On Investment) with Digital Marketing.

    Digital marketing will provide you with a detailed, start-to-finish view of all the metrics that can matter to your company, including impressions, shares, views, clicks, and page time. This is one of digital marketing’s greatest advantages. Although conventional advertising can be useful for some purposes, measurability is its greatest drawback.

    Digital marketing enables advertisers to see specific outcomes in real-time, unlike most offline marketing initiatives. You’ll know how hard it is to guess how many people have actually turned to that page and paid attention to your ad if you’ve ever put an advertisement in a journal. There’s no sure-fire way to tell if any sales were at all responsible for that ad.

    On the other hand, you can calculate the ROI of pretty much every part of your marketing activities with digital marketing.

    Such examples are here:

    Website Traffic

    With digital marketing, with the use of digital analytics tools, accessible on marketing sites such as ahrefs and google analytics, you can see the exact number of people who have visited the homepage of your website in real time.

    Also, among other digital analytics info, you can see how many pages they visited, what computer they were using and where they came from.

    Based on the number of individuals these channels drive to your website, this intelligence allows you to prioritize which marketing channels to spend more or less time on. For instance, if only 10 percent of your traffic comes from organic search, you know that to increase that percentage, you probably need to spend some time on SEO.

    With offline marketing, before getting an encounter with a salesperson or making a purchase, it’s really hard to say how people communicate with your brand. With digital marketing, before they have reached the final stage of their buyer’s journey, you can detect trends and patterns in people’s actions, ensuring that you can make more educated decisions about how to draw them to your website right at the top of the marketing funnel.

    Content Performance and Lead Generation

    Imagine that you created a product brochure and posted it through the letterboxes of people. This brochure is a form of content, but offline. The issue is that you don’t know how many people have opened your brochure or how many people have thrown it directly into the garbage.

    Now imagine that instead, you had that brochure on your website. You can calculate precisely how many individuals have accessed the website where it is hosted, and you can use forms to obtain the contact information of those who download it. Not only can you calculate how many individuals are engaged with your content, but when people download it you also generate eligible leads.

    Attribution Modelling

    Combined with the right tools and technology, a successful digital marketing strategy allows you to track all of your sales back to the first digital touchpoint of a consumer with your company.

    We call this modelling of attribution, and it helps you to recognize patterns in the way people study and purchase your product, helping you make more educated decisions about what parts of your marketing plan warrant more focus, and what parts of your sales cycle need to be refined.

    According to the Aberdeen Party, businesses with good sales and marketing alignment achieve a 20 per cent annual growth rate, compared to a 4 per cent drop in revenue for companies with weak alignment. It is extremely necessary to link the dots between marketing and sales. If you can use digital technology to enhance your customer’s journey through the shopping cycle, then it is likely to impact positively on the bottom line of your company.

    What Types Of Digital Marketing Should I Focus On?

    a female digital marketer with red hair sitting by a computrer wondering what digital marketing to work on - Web Design Saigon

    At various stages in the buyer’s path, the kind of content you produce depends on the needs of your audience. To identify what the priorities and challenges of your audience are in relation to your company, you can start by creating buyer personas (use these free models, or try makemypersona.com). Your online content should at a basic level, strive to help them achieve these objectives and resolve their challenges.

    Then in relation to what stage they are at in their buyer’s path, you will need to think about when they are most likely to be able to consume this material. We call this the mapping of material.

    With content mapping, the goal is to target content according to:

    • The features of the individual who is going to consume it (that’s where buyer personas come in).
    • How close the individual is (i.e., their lifecycle stage) to making a purchase.

    There are a lot of different things to try in terms of the style of your content. At each point of the buyer’s journey, here are some choices we would suggest using:

    Awareness Stage

    Blog Posts

    Nice when combined with a good SEO and keyword strategy, for growing your organic traffic.

    Infographics

    Highly shareable, which means that when others share your content, they increase your chances of being identified via social media.

    Short Films

    Again, these are highly shareable and can help new viewers discover your brand by hosting them on sites such as YouTube.

    Consideration Stage

    Ebooks

    Great for lead generation as they are usually more detailed than a blog post or infographic, which means that someone is more likely to exchange their contact information to receive it.

    Research Journals

    Again, this is a piece of high-value content that is great for generating leads. However, research reports and fresh data for your industry can also work for the awareness stage, as the media or industry press often picks them up.

    Webinars

    As they are a more comprehensive interactive form of video content, webinars are an effective format for considering stage content as they offer more comprehensive content than a blog post or short video.

    Decision Stage

    Case Studies

    It can be an efficient form of content for those who are ready to make a purchasing decision to have detailed case studies on your website, as it helps you influence their decision positively.

    Testimonials

    If case studies aren’t a good fit for your business, a good alternative is to have short testimonials around your website. Think of reviews a bit more loosely for B2C brands. These could take the form of pictures of how others styled a shirt or dress, pulled from a branded hashtag where people can contribute, if you’re a clothing brand.

    1. How To Do Digital Marketing?

      a-notepad-and-pen-on-a-table-with-a-list-about-how-to-do-digital-marketing

      Define your objectives.
      Identify your target audience.
      For each digital channel, establish a budget.
      Strike a good balance between digital strategies that are paid and free.
      Optimize your digital assets for mobile.
      Conduct research on keywords.
      Assess & divert or continue based on the analytics that you are measuring.

    1. Define Your Objectives

    It is critical that you start by identifying and defining your goals when you first get started with digital marketing, as you will craft your strategy differently depending on those goals. For example, you might want to pay more attention to reaching new audiences via social media if your goal is to increase brand awareness.

    Alternatively, if that’s the case, it’s more important to focus on SEO and optimize content to get potential buyers on your website in the first place, you may want to increase sales on a particular product.

    Furthermore, if revenue is your goal, you could test PPC campaigns to drive traffic through paid ads. Whatever the case, after you have determined the biggest goals of your business, it’s easiest to shape a digital marketing strategy.

    2. Identify Your Target Audience

    We’ve mentioned this before, but one of the biggest advantages of digital marketing is the chance to target specific audiences, but if you have not first identified your target audience, you can’t take advantage of that advantage.

    It’s important to note, of course, that your target audience may differ depending on the channel or goal(s) you have for a particular product or campaign.

    You may have noticed, for example, that most of your Instagram audience is younger and prefers funny memes and fast videos, but your LinkedIn audience tends to be older professionals seeking more tactical advice. To appeal to these various target audiences, you’ll want to vary your content.

    3. For Each Digital Channel, Establish Its Own Budget

    The budget you determine, as with anything, really depends on what elements of digital marketing you are looking to add to your strategy.

    The good news is that you don’t need a lot of budget at all if you focus on inbound techniques such as SEO, social media, and content creation for a pre-existing website. The primary focus of inbound marketing is on creating high-quality content that your audience will want to consume, which is your time, unless you plan to outsource the job.

    You can start by hosting a website on WordPress via Siteground for those on a tight budget, using a simple theme from GeneratePress, and building your website without code using the WordPress Elementor Website Builder.

    There is certainly some cost of outbound tactics such as web ads and buying email lists. What it costs comes down to what kind of visibility as a result of the advertising you want to get. For example, you will bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your company in order to implement PPC using Google AdWords.

    This can be reasonably affordable or extremely costly, depending on the keyword’s competitiveness, which is why it’s a good idea to focus on building your organic reach, too.

    4. Strike A Good Balance Between Digital Strategies That Are Paid & Free

    It is likely that a digital marketing strategy needs both paid and free elements to be truly effective.

    For example, if you spend time building comprehensive buyer personas to identify your audience’s needs and focus on creating quality online content to attract and convert them, then, despite minimal ad spending, you are likely to see strong results within the first six months.

    If paid advertising, however is part of your digital strategy, then the results could come even faster.

    Ultimately, for more long-term, sustainable growth, it’s recommended to concentrate on building your organic (or ‘free’) reach using content, SEO, and social media. Try both and iterate on your process when in doubt, as you learn which channels perform best for your brand, paid or free.

    5. Optimise Your Digital Assets For Mobile

    Mobile marketing is another key component of digital marketing. In reality, smartphone use as a whole accounts for 69% of the time spent in the U.S. consuming digital media, while desktop-based digital media use accounts for less than half, and relative to other nations, the U.S. is still not the biggest mobile fan.

    This means that optimizing the digital advertising, web pages, images from social media and other digital assets for mobile devices is important. If your business has a smartphone app that allows users to connect with your brand or shop your items, your app also comes under the umbrella of digital marketing.

    Those who engage online via mobile devices with your company need to have the same positive experience as they would have on the desktop. To make browsing user-friendly for those on mobile devices, this means implementing a mobile-friendly or responsive website design.

    To create a hassle-free experience for people downloading your content on-the-go, it might also mean reducing the length of your lead generation forms. As for your social media images, when creating them, it is important to always have a mobile user in mind, as image dimensions on mobile devices are smaller and text can be cut off.

    There are many ways to optimize your digital marketing assets for mobile users, and it’s extremely important to consider how the experience will translate to mobile devices when implementing any digital marketing strategy.

    6. Conduct Research On Valuable Keywords

    You will create digital experiences that work for your audience by ensuring this is always front-of-mind, and therefore achieve the results you are hoping for.

    Via customized content, digital marketing is all about targeting targeted markets, all of which cannot happen without efficient keyword analysis.

    To optimize your website and content for SEO and ensure that people can find your business through search engines, conducting keyword research is critical. In addition, research into social media keywords can also be helpful for marketing your products or services on different social channels.

    You’ll always want to do keyword analysis, even though you don’t have a full-time SEO strategist. Try to create a list of high-performance keywords that relate to your products or services, and for added opportunities, consider long-tail variations.

    7. Asses & Divert Or Continue Based On The Analytics You Are Measuring

    Finally, to build a successful long-term digital marketing plan, learning how to pivot based on analytics is important for your team.

    For example, you may find your audience is no longer as interested in your content on Instagram after a few months, but they love what you’re creating on Twitter. Sure, this could be an opportunity to re-examine your whole Instagram strategy, but it could also be a sign that your audience prefers to consume branded content on a different channel.

    Alternatively, you might find that an older web page doesn’t receive the traffic it used to. To ensure that visitors find the freshest, most relevant content for their needs, you might consider updating the page or getting rid of it entirely. Digital marketing gives companies incredibly flexible possibilities for ongoing growth, but it is up to you to take advantage of them.

    Well, there you have it! Our ultimate guide to Digital Marketing! We hope you have learnt a lot and you can introduce some of these skills in to your company. Please comment and let us know of any techniques you are using that we haven’t listed and one of the team will update our article.

    Finally, we appreciate time and money is always a factor in not being able to maximise your digital marketing assets which means you are missing out on maximising your profitability as a business or even as en employee.

    If you need any support to help you maximise your profit, give our Digital Marketing Experts a call who can transform your marketing.

    en_USEnglish