Social media marketing is essential for businesses because social media allows for social sharing and social monitoring on various social media platforms.
Social sharing means that people who like or follow your social accounts will be able to share the content you post on their social networks, which in turn can help increase brand awareness, improve customer service, etc.
Social monitoring is crucial because it helps businesses monitor what is said on social media networks. They can respond to social media posts quickly, preventing negative reviews from turning into complaints.
Social monitoring also allows businesses to create social strategies based on the feedback they get from social networks, which will enable them to reach even more people and grow their business faster.